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Vit.En.

Vit.En

Il Marketing del Vino

Capire, decidere, agire

Mario Gregori, Luigi Galletto, Giulio Malorgio, Eugenio Pomarici, Luca Rossetto

Quali sono gli elementi che entrano in gioco nella costruzione del rapporto tra l'impresa vitivinicola e il mercato? Quali sono le risorse interne dell’impresa vitivinicola da gestire per attuare strategie di marketing?
Le tematiche innovative del marketing del vino: la gestione della marca e dei marchi, il customer relationship management, il co-marketing e la comunicazione collettiva.
Tutti temi trattati in questo manuale rivolto a studenti universitari che affrontano i temi del marketing del vino e agli operatori del settore che vogliono riflettere sulla propria professionalità

pp. 353 - 2017 - € 33,00 - EdiSES
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