Vit.En. - Chusure del vino: stato dell'arte

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Vit.En. - Chusure del vino: stato dell'arte

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Chusure del vino: stato dell'arte

TAG: Vitenda 2009, Vitenda, Imbottigliamento

di Lorenzo Tablino
“Stappo o svito? ”. Bel dilemma in tema di chiusure. Soprattutto se riferito al futuro. La scommessa è per il grande “sorpasso” e non mi riferisco al noto film di Dino Risi. Molti ritengono che nel 2012, a livello mondiale, il tappo alternativo sorpasserà quello in sughero negli utilizzi degli imbottigliatori. Staremo a vedere. Il settore chiusure a livello mondiale sta esplodendo in tutti i sensi. C’è un interesse incredibile, continue richieste di brevetti, ed una citazione che fa emergere problemi e valenze: “ Per un vino è più importante la chiusura che non la vigna” (R. Gipson). Forse è meglio affidarsi ad un’altra frase famosa, un perfetto esempio di sintesi ed eloquenza: “14 vini uguali tappati con 14 chiusure diverse danno 14 risultati diversi” (Godden ). Di fatto, in questi ultimi dieci anni, in tutto il mondo si assiste ad una mole impressionante di studi, ricerche, sperimentazioni i cui risultati vengono subito divulgati, comunicati in tutti i modi ...come se fossero la soluzione ad ogni problema. Ma non deve sfuggire un dato: le varie chiusure alternative, sono spesso e volentieri al centro di una validissima strategia di comunicazione - promozione intelligente e correlata a notevoli risorse.

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Chusure del vino: stato dell'arte